Pampisford Road
A shared ownership launch for Moat Homes in Purley.
Client
Moat Homes
My role
Creative direction
Brand identity
Design
Deliverables
Brand identity
Tone of voice
Hoarding
Online and offline media
Lifestyle video
Email campaigns
The brief
Purley offers what many buyers want: an easy commute into London, green space and a real community. Moat needed a brand for Pampisford Road that could launch the development and carry it across every channel.
The idea
I started by defining what the development stood for: modern, considered, connected. Instead of leading with specs, the creative led with how it feels to live there, from the quick commute to the friendly neighbourhood.
The work
I built the identity and tone of voice, then rolled them out across hoarding, digital six sheets, media and email. A lifestyle video showed buyers the area before they visited, and the hoarding turned the site itself into advertising.
