A Fresh Identity for The Nation’s Shared Ownership Campaign
Reimagining a national initiative with a confident new look and unifying strapline
The Nation Shared Ownership campaign, powered by Keaze, required a complete creative overhaul to strengthen its national presence and appeal. Originally developed by Design Studio, the brief called for a refreshed visual identity that could inject new energy and deliver a clearer message to audiences exploring shared ownership opportunities.
One of the key objectives was to introduce a strong, memorable strapline that would unify campaign activity across all platforms. Although the new brand was not permitted to feature a traditional brandmark, a ‘trademark-style composition’ was designed to hero the new strapline and create a distinctive visual anchor for the campaign.
Racing the Clock, Nailing the Look
Speed was critical. The refreshed brand had to be developed, approved by the steering group, and delivered within tight timeframes. Through agile creative development and clear communication, the new look was finalised and launched successfully.
The campaign rollout included a new website with an interactive, data-capturing quiz, alongside social media assets, stationery, product design, and exhibition materials, creating a cohesive and impactful brand experience across all touchpoints.
